At Pure Vitality, we are always excited to support innovation and passion, especially when it comes from the next generation of entrepreneurs. This year, we had the pleasure of collaborating with a group of talented students from St Cuthbert's College as part of their YES Business initiative. Together, we brought their vision of a sleep-enhancing supplement to life with the launch of the Sleep & Glo Tart Cherry Lemonade Sleeping Mocktail.
The Idea Behind Sleep & Glo
The students approached us with a creative and exciting concept: a powder mix that would combine tart cherry powder and magnesium, designed to be mixed with water or tonic water to create a "Sleeping Mocktail"—a fun and effective way to promote relaxation and better sleep. Inspired by trending wellness drinks online, their goal was to make it easy and enjoyable for people specifically youth, to wind down at night.
From Concept to Creation
From the beginning, it was clear that this team had done their research and were driven by their mission. They shared their business plan and ideas with us, and we were more than happy to provide our expertise to help make their product vision a reality. After several discussions and meetings, we secured a production date, and the students worked with our team on every step, from formulation to bottling.
Despite some logistical delays due to high demand on our production line, we were able to meet their timeline, and by late August, we were thrilled to announce that Sleep & Glo was bottled and ready to go!
The Power of Collaboration
Not only did the students develop a fantastic product, but they also demonstrated a remarkable ability to manage a business from concept through to marketing. They took our tried-and-true Magnesium LemonAid formula, which is already a favourite among our customers, and explored the exciting addition of Tart Cherry—a natural ingredient known for its sleep-supporting properties. This combination resulted in the unique and delicious Sleep & Glo Tart Cherry Lemonade Sleeping Mocktail.
In addition to the product launch, we worked together to create promotional opportunities:
- Pure Vitality is hosting their product on our website and sharing it across our social channels.
- The students will earn 10% off discount codes for their contacts and a 5% commission on any sale using their code. (SLEEP748)
What's Next for Sleep & Glo?
We’re incredibly proud of what the Sleep & Glo team has achieved, and we believe this product is just the beginning of their entrepreneurial journey. Their innovative blend of tart cherry and magnesium is already making waves, and we're excited to see where their creativity and determination will take them next.
If you haven’t already, be sure to check out their product: Sleep & Glo Tart Cherry Lemonade Sleeping Mocktail—it’s a delicious and relaxing way to end your day.