Our Story



At Pure Vitality we have researched and developed our products in the search for the most effective natural remedies. We have been helping Kiwis since 2005 and now support many international customers sharing the highest quality products we create and offer. We are proud and committed to your safety using state of the art technology and maintain rigorous quality standards at our manufacturing facilities.

If you have a health concern we would love to help you. 

Contact us at sales@purevitality.co.nz and we can point you towards which products can make a healthier you! 




We began our health Journey in 1982 when two brothers raised a pet fawn and became fascinated with this spirited animal. This was the beginning of the Haupiri Deer Park which has now grown to be one of the largest deer farms in New Zealand. For over 35 years now the Haupiri Deer Park has been dedicated to breeding world class animals and great care is given to animal health and welfare on our farm. We selectively breed with world class genetics and have produced world record stags.


In 2005 we decided to explore for ourselves the amazing healing powers of deer antler velvet. We began to research and develop our own deer velvet supplements under Pure Vitality. We gave deer velvet to our friends and family and were amazed with the results. We found a great synergy in the company whereby we could research and develop effective ways to support the health for ourselves, and also share these benefits with Kiwi families. This was the beginning of our quest to develop effective wellbeing solutions for everyone, which we now provide across a wide range of high quality health supplements.


The Factory


In 2015 as international sales grew, we saw the need to build our own manufacturing facility to control the quality of our products. The building was commissioned and licensed with the Ministry for Primary Industries to process, manufacture, package and export our range of honey products, deer products, dietary supplements, marine products and skin care. 

Building our own factory was one of the best decisions we ever made as it completed our story by given us the ability to control the quality from the soil all the way to the bottle on the shelf. 




1. We are passionate about well-being and research to discover the underlying root causes.  

2. We find the most effective natural remedies.

3. We target the root causes rather than use a Band-Aid approach.

4. We use a multi-prong approach to fix the root causes from many directions.

5. We use high potency ingredients at scientifically supported amounts.


Pure Vitality Limited is:


1. 100% New Zealand made. 

2. 100% New Zealand owned & operated.

3. 100% Natural.

4. 100% Pure Vitality.


Free returns

Returns within 30 days receive a full refund.

Worldwide shipping

Ship anywhere, rates available at checkout.

24/7 support

Call us anytime at 1(800) 555-1234.