Privacy Policy

Last updated: 22 July 2026

Pure Vitality Limited respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and disclose personal information when you:

• Visit purevitality.co.nz;
• Place an order;
• Create a customer account;
• Start or manage a subscription;
• Join our mailing list;
• Contact us;
• Submit a review; or
• Otherwise interact with Pure Vitality.

We handle personal information in accordance with the New Zealand Privacy Act 2020 and its Information Privacy Principles.

In this policy, “Pure Vitality”, “we”, “us” and “our” refer to Pure Vitality Limited. “You” and “your” refer to the person whose personal information we collect or hold.

1. Who we are

This website is operated by:

Pure Vitality Limited
Website: purevitality.co.nz
Email: sales@purevitality.co.nz

Our online orders are packed and dispatched by an independent third-party logistics provider in Auckland, New Zealand.

Privacy enquiries can be directed to our Privacy Officer using the contact details at the end of this policy.

2. Personal information we collect

The personal information we collect depends on how you interact with us.

It may include:

• Your name;
• Email address;
• Telephone number;
• Billing address;
• Delivery address;
• Customer-account details;
• Order history;
• Subscription details;
• Product preferences;
• Communications with our customer-service team;
• Product reviews or other content you submit;
• Refund and return information;
• Payment status and transaction references;
• Marketing preferences;
• Website activity;
• Browser and device information;
• IP address;
• Cookie identifiers;
• Referral source; and
• Information required to investigate suspected fraud, payment disputes or misuse.

We do not ordinarily receive or store your complete payment-card details. Payments are processed by the payment provider selected at checkout.

3. How we collect personal information

We may collect personal information directly from you when you:

• Place an order;
• Create an account;
• Start or manage a subscription;
• Complete a website form;
• Contact us by email, telephone or social media;
• Subscribe to marketing communications;
• Enter a promotion;
• Submit a review; or
• Interact with our website.

We may also collect information automatically through cookies, pixels and similar technologies.

In some circumstances, we may receive information indirectly from:

• Shopify;
• Loop Subscriptions;
• Payment providers;
• Our third-party logistics provider;
• Couriers;
• Marketing and analytics providers;
• Social-media platforms;
• A person acting on your behalf;
• Retail or distribution partners; or
• Fraud-prevention and security services.

Where required by the Privacy Act 2020, we will take reasonable steps to make you aware when personal information has been collected indirectly.

4. Why we collect and use personal information

We may collect and use personal information to:

• Process and confirm orders;
• Receive and verify payments;
• Pack, dispatch and deliver products;
• Create and manage customer accounts;
• Create and administer subscriptions;
• Process recurring subscription orders;
• Send subscription reminders and account communications;
• Process returns, refunds and money-back guarantee claims;
• Respond to enquiries and complaints;
• Provide customer support;
• Send order, delivery and tracking updates;
• Detect and prevent fraud or unauthorised activity;
• Maintain the security of our website and systems;
• Improve our products, website and customer experience;
• Analyse website use and campaign performance;
• Personalise website or marketing content;
• Administer promotions;
• Request or publish product reviews;
• Send marketing communications where permitted;
• Maintain business, tax and accounting records;
• Establish, exercise or defend legal claims;
• Meet legal and regulatory obligations; and
• Carry out other purposes authorised by you or permitted by law.

If you do not provide information required to process an order, we may be unable to accept payment, fulfil the order or provide the requested service.

5. Shopify

Our online store is hosted on Shopify.

Shopify provides the ecommerce platform that allows us to display products, process orders and manage customer accounts.

Information you provide through our store may be collected, stored or processed by Shopify in accordance with its own privacy practices and its arrangements with Pure Vitality.

Shopify and some of its service providers may process information outside New Zealand.

6. Loop Subscriptions

Selected products may be available through our recurring subscription service, which is managed using Loop Subscriptions.

When you create or manage a subscription, relevant personal information may be processed by Loop Subscriptions, including:

• Your name and contact details;
• Subscription products;
• Billing and delivery frequency;
• Delivery address;
• Subscription status;
• Order history;
• Payment status; and
• Changes made through the customer subscription portal.

This information is used to administer recurring orders, payments, subscription changes, cancellations and customer communications.

Payment details associated with subscriptions are handled by the relevant payment provider rather than stored directly by Pure Vitality.

7. Payment providers

Payments are processed by the payment method selected at checkout.

Relevant payment providers may include PayPal, Afterpay and any other payment provider displayed and available at checkout.

Payment providers may collect:

• Your name;
• Billing information;
• Payment credentials;
• Transaction information;
• Device information; and
• Information used for identity, security or fraud checks.

Payment providers process personal information under their own privacy policies and legal obligations.

Pure Vitality generally receives confirmation of payment, transaction references and limited payment information rather than your complete payment credentials.

8. Fulfilment and delivery providers

Pure Vitality uses an independent third-party logistics provider in Auckland to store stock, pack orders, dispatch products and receive approved returns.

We may provide the logistics provider and relevant courier with information necessary to fulfil and deliver an order, including:

• Your name;
• Delivery address;
• Telephone number;
• Email address;
• Order contents;
• Delivery instructions; and
• Order or tracking number.

These providers may use the information only as required to provide their services, meet legal obligations and manage delivery issues.

9. Email and marketing communications

We may use email-marketing services, including Klaviyo, to manage newsletters, promotions and customer communications.

If you subscribe to marketing communications, we may use information such as your:

• Name;
• Email address;
• Marketing preferences;
• Previous purchases;
• Website activity; and
• Engagement with previous communications.

We will send electronic marketing communications where you have consented or where otherwise permitted by law.

You may unsubscribe at any time by:

• Using the unsubscribe link in an email; or
• Contacting sales@purevitality.co.nz.

Unsubscribing from marketing does not prevent us from sending necessary service communications, such as order confirmations, delivery updates, subscription notices, product-safety information or responses to enquiries.

10. Cookies and similar technologies

Our website uses cookies and similar technologies to:

• Operate the shopping cart;
• Remember preferences;
• Keep customer accounts secure;
• Maintain website functionality;
• Understand how visitors use the website;
• Measure advertising and campaign performance;
• Personalise content;
• Detect errors; and
• Help prevent fraud.

Cookies may be set by Pure Vitality or by third-party services used on the website.

These services may include:

• Shopify;
• Loop Subscriptions;
• Klaviyo;
• Google;
• Meta;
• PayPal;
• Afterpay;
• Review platforms;
• Security providers; and
• Other website applications displayed or used on our store.

You can manage or block cookies through your browser settings. Blocking some cookies may affect the operation of the cart, checkout, customer account or subscription portal.

Where required, we will request consent before using non-essential cookies.

11. Analytics and advertising

We may use analytics and advertising tools provided by services such as Google and Meta.

These tools may collect information about:

• Pages viewed;
• Products viewed;
• Links selected;
• Purchases or checkout activity;
• Approximate location;
• IP address;
• Browser or device;
• Referral source; and
• Advertising interactions.

We use this information to understand website performance, measure campaigns and improve the relevance of advertising.

Third-party advertising providers may use cookies or similar identifiers in accordance with their own privacy policies and your platform settings.

12. Google reCAPTCHA

Our website forms may be protected by Google reCAPTCHA to help prevent spam, fraud and automated misuse.

Google may collect device, browser, IP-address and interaction information when reCAPTCHA operates.

Google’s Privacy Policy and Terms of Service apply to its processing of this information.

13. When we disclose personal information

We do not sell personal information.

We may disclose personal information where reasonably necessary to:

• Shopify;
• Loop Subscriptions;
• Payment providers;
• Our third-party logistics provider;
• Couriers and delivery providers;
• Klaviyo or another communication provider;
• Analytics and advertising providers;
• Website hosting, technical and security providers;
• Accountants, insurers, lawyers and professional advisers;
• Government, regulatory or law-enforcement agencies where authorised or required by law;
• A purchaser or adviser involved in a proposed sale, merger or restructuring of our business; or
• Another party where you have authorised the disclosure.

We may also disclose information where we reasonably believe it is necessary to prevent fraud, protect our legal rights or address a threat to safety.

We limit disclosures to information reasonably required for the relevant purpose.

14. Overseas processing

Some service providers may store or process personal information outside New Zealand.

These providers may operate in countries including Australia, the United States, Canada and other locations in which Shopify, Loop Subscriptions, Klaviyo, Google, Meta, payment providers or their service providers operate.

Where the Privacy Act 2020 applies to an overseas disclosure, we will take reasonable steps to ensure that the information is protected by safeguards comparable to those available under New Zealand privacy law or rely on another lawful basis.

Privacy protections and legal requirements may vary between countries.

15. Security

We take reasonable steps to protect personal information from:

• Loss;
• Unauthorised access;
• Misuse;
• Alteration;
• Disclosure; and
• Destruction.

Our safeguards may include:

• Secure ecommerce and payment systems;
• HTTPS encryption;
• Access controls;
• Password protection;
• Multi-factor authentication where available;
• Staff access restrictions;
• Service-provider controls; and
• Monitoring for suspicious activity.

No online system or method of electronic storage can be guaranteed to be completely secure.

You are responsible for protecting your customer-account password and for notifying us if you suspect unauthorised access to your account.

16. Privacy breaches

If a privacy breach occurs, we will investigate it and take reasonable steps to reduce potential harm.

Where a breach has caused or is likely to cause serious harm, we will notify the Office of the Privacy Commissioner and affected individuals as soon as reasonably practicable, as required by the Privacy Act 2020.

17. Retaining personal information

We retain personal information only for as long as reasonably required for the purposes for which it was collected or as required by law.

Retention periods may depend on:

• The nature of the information;
• Whether a customer account or subscription remains active;
• Tax, accounting and legal requirements;
• Fraud-prevention requirements;
• Product-safety or recall requirements;
• Warranty, refund or consumer-law obligations; and
• The need to resolve disputes.

When personal information is no longer required, we may securely delete it, anonymise it or otherwise dispose of it.

Some information may remain in secure backups for a limited period before deletion.

18. Accuracy and correction

We take reasonable steps to ensure the personal information we use is accurate, complete and current.

You can update some information through your customer account or subscription portal.

You may also ask us to correct your personal information by contacting sales@purevitality.co.nz.

If we do not make a requested correction, you may ask us to attach a statement of the correction sought to the relevant information where required by law.

19. Accessing your personal information

You may request access to the personal information we hold about you.

To make a request, contact our Privacy Officer at sales@purevitality.co.nz.

We may ask you to verify your identity before providing information. This helps ensure personal information is not released to an unauthorised person.

We will respond in accordance with the Privacy Act 2020. In limited circumstances, the law may permit us to withhold some information.

20. Deleting information and closing accounts

You may ask us to close your customer account or delete personal information by contacting sales@purevitality.co.nz.

We will consider the request in accordance with applicable law.

We may need to retain certain information for tax, accounting, fraud-prevention, product-safety, dispute-resolution or other lawful purposes.

Closing an online customer account does not automatically cancel an active subscription. Subscriptions must be cancelled separately through the customer subscription portal or by contacting us.

21. Children’s privacy

Our website is intended for purchases made by adults.

We do not knowingly collect personal information directly from children for the purpose of allowing them to purchase products or create subscriptions.

A parent or legal guardian should complete any purchase intended for a child and should review the product information and seek appropriate professional advice before use.

If you believe a child has provided personal information without appropriate authorisation, contact us.

22. Product reviews and public content

If you submit a product review, testimonial, image or other content for publication, the information you choose to include may become publicly visible.

Do not include sensitive information, order details, medical information or another person’s personal information in a public review.

We may moderate or remove submitted content in accordance with our Terms and Conditions.

23. Social media

If you interact with Pure Vitality through Facebook, Instagram or another social-media platform, we may receive information associated with your profile and interaction.

The social-media platform also processes information under its own privacy policy.

Avoid sending sensitive health, payment or account information through public comments or social-media posts.

24. Third-party links

Our website may contain links to third-party websites.

Pure Vitality is not responsible for the privacy practices or content of third-party websites. Review the privacy policy of any external website before providing personal information.

25. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our website, service providers, business practices or legal obligations.

The latest version will be published on this page with a revised “last updated” date.

Material changes may also be communicated through the website or by email where appropriate.

26. Privacy complaints

If you have a question or complaint about how we have handled your personal information, contact our Privacy Officer:

Privacy Officer
Pure Vitality Limited
Email: sales@purevitality.co.nz

Please provide enough information for us to understand and investigate your concern.

We will acknowledge and respond to privacy complaints within a reasonable timeframe.

If you are not satisfied with our response, you may contact the New Zealand Office of the Privacy Commissioner:

Office of the Privacy Commissioner
Website: privacy.org.nz